Unmarked were commissioned to create the campaign to launch Castore’s 24/25 home kit for Everton. With 24/25 being the last season for the club at Goodison Park, the campaign was told from a fans perspective. Locations used by fans – concourses and streets around the famous old stadium helped to tell the story.

Players from the mens and women’s teams were shot using the unique design of the Gwladys Street End. Players were subtly styled in a lifestyle fashion for a fan-centric point of view.

The launch video utilised footage of fans pre match, showcasing the authenticity of the club. The video was underpinned by a script highlighting the obsession that comes with supporting a historic club.

As one of the founding members of the football league, ‘The Originals’ messaging worked as a perfect way to highlight this fact.