Unmarked created the campaign for Adidas’ 24/25 home kit for Leeds United. The overall theme for this was of ‘imperious swagger’ – the moment before the game where players already know that they are going to win. Pure Attitude. Total Confidence.

To convey this aesthetic the tunnel at Elland Road was lit atmospherically. A wide selection of mens and women’s team players were shot in this space. The tight dimensions allowed the video and stills to have an aesthetic of being in the moment – shooting though players. Capturing the moment where players tell themselves that they are ready to win.