To launch Leeds United’s Adidas 24/25 third jersey, we engineered a dynamic visual experience that would amplify its bold, unique design. The concept was brought to life through a striking, three-sided LED installation designed to immerse fans and players alike in the jersey’s electric energy.

With a client directive to “go big,” we executed by setting up the LED box overnight in the club’s indoor dome, carefully timing the installation to respect the team’s training schedule and avoid any disruptions. The versatility of the LED box allowed for seamless graphic changes, empowering Leeds United’s media team to quickly create fresh, engaging content for the club’s channels.

The result? A launch that went beyond static visuals, offering fans a multidimensional experience of the new third kit’s energy. Custom animations highlighting the jersey’s unique patterns brought the setup to life, further enhancing the kit’s vibrant identity across both still photography and video.