Unmarked was tasked with creating a campaign for the launch of Everton’s Castore 2024/25 third kit.

The shirt was designed to commemorate the story of when baseball came to Goodison Park—Giants vs. Sox, October 1924.

Leaning on a heritage lifestyle aesthetic, we tied this story into the launch of the new shirt. We built a set using heritage props with a vintage aesthetic, while the players were styled with a varsity feel.

The campaign messaging incorporates a lyric from  Everton’s famous song “A Grand Old Team.” The heritage feel of the visuals, combined with the language and collage style, creates a compelling narrative for the campaign.