PERFORMANCE UNDER PRESSURE

Unmarked was commissioned to launch Harlequin F.C.’s Castore 2024/25 Away Kit.

Dedicated to Harlequins’ traveling supporters, the Away Kit features an electric diamond print that combines the club’s iconic colours in a bold pattern, symbolising the strength of a diamond formed under pressure. The campaign theme, “Performance Under Pressure,” directly ties to this design, highlighting resilience and focus.

Inspired by this concept, the shoot took place in a controlled stadium environment, where players were captured against a black, textured backdrop to emphasise the kit’s striking design. Prism photography techniques added reflective, faceted details to solo and close-up shots, reinforcing the diamond motif and enhancing the visual impact.

As part of our ongoing collaboration with Harlequins, we also had the opportunity to shape the campaign for their Big Game Kit, celebrating the strength of their long-standing partnership with DHL and the global reach it represents. With the message “The World is Our Stage,” the campaign highlights the impact of this partnership on an international scale. Visuals of the Big Game Kit can be seen within this case study.