OUR HOME. OUR COMMUNITY.

Unmarked was tasked with launching Harlequin F.C.’s Castore 2024/25 Home Kit through a campaign reflecting the club’s heritage and identity. Since 1866, Harlequins have called London home, and the new jersey’s design, featuring iconic city landmarks, honours this connection.

The campaign was shot at the Twickenham Stoop, using the stadium’s vibrant seats, roof rafters, and distinctive aesthetic to underscore the theme, “Our Home. Our Community.” To capture Harlequins’ commitment to inclusivity, players from the men’s, women’s, and mixed ability teams were featured, emphasising the unity and diversity within the club. Layered imagery of London was incorporated to echo the kit’s design and colours, grounding the visuals in the spirit of the city.

The campaign presents the new kit as a celebration of Harlequins’ heritage and vision. By honouring both the club’s roots and its progressive values, the campaign has resonated with fans, reinforcing Harlequins’ long-standing connection to London and its community.

As part of our ongoing collaboration with Harlequins, we also had the opportunity to shape the campaign for their Big Game Kit, celebrating the strength of their long-standing partnership with DHL and the global reach it represents. With the message “The World is Our Stage,” the campaign highlights the impact of this partnership on an international scale. Visuals of the Big Game Kit can be seen within this case study.