Unmarked was tasked with crafting a campaign for Castore’s Burnley FC away kit for the 2024/25 season, a kit designed around Burnley’s rich mining history.
Our team created a studio set-up to mirror a mine, using vintage mining lights to enhance the effect. Supporting props including mining lamps were placed in the foreground. The players were photographed against a textured black backdrop resembling coal, creating an immersive aesthetic.
The campaign successfully highlighted Burnley’s mining heritage, striking a chord with fans and underscoring the new kit’s ties to the town’s mining history.